POSITIONING HITACHI’S INSTAGRAM AS THE GO-TO DESTINATION FOR SOCIAL INNOVATION AND CLIMATE ACTION.

Hitachi Global Instagram

  • 45.5K 

    Instagram Followers

  • 672M

    Impressions

  • 420M

    Video Views

  • 76M

    Engagements

HITACHI HAS COME A LONG WAY IN ITS 113 YEARS AND WE ARE PROUD TO PARTNER WITH THEM TO SHARE THEIR AMAZING STORIES OF SOCIAL INNOVATION THAT ARE POWERING GOOD WORLDWIDE.

A driving force in our channel management for Hitachi’s Instagram is to meaningfully connect with their global audience by shifting perceptions from past consumer product brand associations and shine a light on the ground-breaking work they are doing for climate change action from sustainable mobility solutions to technology advancing recycling processes (to name but a few!). 

We've successfully surpassed KPIs each year and we do this by transforming existing assets into platform-first content that excites our community and by creating original creative content ideas that reveals the human and intuitive side of Hitachi and championing community-first engagement strategies to create a vibrant community around Hitachi key themes of Digital, Green and Innovation.

Hitachi Influencer Campaign
Greener Journeys

  • 576.5k

    campaign reach

  • 76M

    Engagements

SHOWING HOW HITACHI IS “POWERING GOOD” IN OUR EVERYDAY LIVES THROUGH CREATOR PARTNERSHIPS

‘Greener Journeys’ was an environment focused campaign, working with young people at the forefront of the fight against climate change to showcase zero carbon travel enabled by Hitachi.

Partnerships included: @goinggreenmedia (160k), @lesswastelaura (41.6k), @angelarutura (41.3k). Partnering with these three established influencers within the climate space, we showed their engaged followers how, with the help of Hitachi innovation, how to travel sustainably.

The successful campaign had a Europe and Gen Z focus and saw amazing engagement from communities wanting to learn more about Hitachi green travel solutions around the world.

NETFLIX BENCHES OF HOPE

Spreading a message of hope all over the UK to celebrate the third and final series of Ricky Gervais’ Afterlife

COMPASS BOX

Securing quality editorial coverage that highlights the whisky maker’s premium drink credentials.

THE BODY SHOP

An immersive event – full of wonder – in the heart of the city.