SPREADING A MESSAGE OF HOPE ALL OVER THE UK TO CELEBRATE THE THIRD AND FINAL SERIES OF RICKY GERVAIS’ AFTERLIFE

Benches of Hope
for Netflix and CALM

30

benches of hope installed across the UK
700

mentions for Benches of Hope across digital,
TV and radio
40,000

mentions on social media
64%

increase in CALM’s social media engagements

THE HUMBLE PARK BENCH HAS LONG BEEN A PLACE OF COMMEMORATION, REFLECTION, AND GRIEF… IT ALSO FEATURES AS A RECURRING SYMBOL IN THE MUCH-LOVED NETFLIX SERIES AFTER LIFE. SO, FOR SERIES THREE OF THE POPULAR SHOW WE INSTALLED 30 BENCHES OF HOPE ACROSS THE UK IN COLLABORATION WITH SUICIDE PREVENTION CHARITY CALM.

The simple wooden benches featured plaques inscribed with a powerful message from the series; “Hope is everything”, along with QR codes providing access to online resources from CALM. The benches captured the hearts and minds of audiences and helped to open up positive conversations around grief and its portrayal in After Life.

To launch the benches, we produced a photoshoot with Ricky Gervais and Anti the dog at the newly installed bench on Hampstead Heath, along with digital assets detailing the locations of the benches. This resulted in widespread media coverage and online conversation around the important messages within the show.