WE CREATED AN IMMERSIVE EVENT FULL OF NATURAL WONDER, IN THE HEART OF THE CITY

Enchanted Forest
for The Body Shop

  • 2,200

    event attendees

  • 35m

    PR reach

  • 550k

    online engagement through live streaming

  • £15k

    sales at event

THE BODY SHOP CHALLENGED US TO DEVELOP A CENTRAL LONDON CONSUMER EXPERIENCE THAT WOULD HIGHLIGHT THE IMPORTANCE OF NATURE TO OUR WELLBEING, AMPLIFY ITS PARTNERSHIP WITH THE WOODLAND TRUST AND LAUNCH THE NEW CHRISTMAS COLLECTION TO CONSUMERS.

SERVICES
PROVIDED:

Creative campaign planning

Creative direction

Experiential design and build

Talent management

Live streaming

THE BRIEF:

THE RESPONSE:

We converted an East London warehouse into a beautiful and immersive Enchanted Forest. On entering, guests were treated to a sensorial journey designed to pamper, inspire and inform about nature and its role in our wellbeing. Guests received makeovers, massages, discounts and access to workshops, as well as learning more about how The Body Shop works with The Woodland Trust via an immersive VR experience.

HITACHI INSTAGRAM

Positioning Hitachi’s Instagram as the go-to destination for Social Innovation and climate action.

COMPASS BOX

Securing quality editorial coverage that highlights the whisky maker’s premium drink credentials.

NETFLIX BENCHES OF HOPE

Spreading a message of hope all over the UK to celebrate the third and final series of Ricky Gervais’ Afterlife.