WE CHAMPIONED THE REAL PEOPLE BEHIND INNOVATIONS AT HITACHI, WHOSE WORK IS MAKING A POSITIVE IMPACT ON THE FUTURE HEALTH OF OUR PLANET.
The Future, Hitachi and me
for Hitachi
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11.8M
total impressions
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1.9M
total engagements
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2.9M
video views
DEVELOP A VERTICAL VIDEO CAMPAIGN THAT CONNECTS WITH A MOBILE-FIRST, GLOBAL TARGET AUDIENCE TO SHOW HITACHI CLIMATE INNOVATION THROUGH A HUMAN LENS LED BY THE EXECUTIVES AND EMPLOYEES.
SERVICES
PROVIDED:
Creative campaign planning
Creative direction
Media strategy
Social media posting strategy
Remote content creation
Paid media planning
THE BRIEF:
THE RESPONSE:
We created cross-platform campaign ‘The Future, Hitachi And Me’, showcasing how Hitachi’s core business objectives will have an impact on our future, while also demonstrating how Hitachi innovation is currently achieving this.
Bringing emotion to the forefront was key, connecting with audiences through the way climate action drives executives personally and professionally - driving authenticity for Hitachi.
We featured Hitachi employees from across the company spectrum, ensuring we were spotlighting diverse voices that could connect with a wider audience, and truly represent Hitachi.
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We developed a campaign platform and strategy for both creative production and implementation.
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To ensure its own identity, we developed a campaign look and feel which was applied across all content outputs.
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We both remotely produced the shoots (which took place in Japan, Italy and US), and edited the videos for multiple platforms.
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We developed a paid strategy, which we activated and optimised to grow brand awareness amongst target audiences.
HITACHI INSTAGRAM
Positioning Hitachi’s Instagram as the go-to destination for Social Innovation and climate action.
THE YARDS AND THE BEES
Securing quality editorial coverage that highlights the whisky maker’s premium drink credentials.
THE BODY SHOP
An immersive event – full of wonder – in the heart of the city.