WE CELEBRATED THE IMMENSE RICHNESS AND VARIETY OF CULTURAL EXPERIENCES THAT ARE FUNDED BY NATIONAL LOTTERY PLAYERS.

The National Lottery Good Causes

‘Ticket to your Happy Place’

  • 1,232

    Total pieces of coverage

  • 719k

    Reach across 10x influencer partnerships

  • 58

    Pieces of national coverage, including 3x national broadcast

  • 309k

    Open Week website views

DRIVE AWARENESS AND POSITIVE SENTIMENT FOR THE NATIONAL LOTTERY OPEN WEEK AMONGST A BROAD-REACHING TARGET AUDIENCE, ENCOURAGING THE PUBLIC TO VISIT A RELEVANT VENUE POST-LOCKDOWN.

SERVICES
PROVIDED:

Creative campaign planning

Creative direction

Media strategy

Influencer strategy

Talent partnerships & management

Stakeholder management

News creation

Publicity

Content creation

THE BRIEF:

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THE RESPONSE:

Our strategy was to reconnect people across the UK to the wonderful National Lottery funded venues they had missed during the pandemic, from galleries to gardens, museums and more.

We reached our audience via a hard-working 360-campaign:

  • Stunning portrait series by award-winning photographer Tom Oldham, captured venue workers in their happy place, alongside some famous faces too. The gallery was sold into press with behind-the-scenes assets deployed on social.

  • Research revealed the nation’s happy place with angles tailored to different regions to secure widespread media coverage.

  • TV and radio interviews with celebrity spokesperson and reps from TNL drive call to action during Open Week launch.

  • Content creators across the regions representing different passions, visited a range of venue across the UK to reveal their ‘Happy Place’ and champion the initiative.

HITACHI INSTAGRAM

Positioning Hitachi’s Instagram as the go-to destination for Social Innovation and climate action.

COMPASS BOX

Securing quality editorial coverage that highlights the whisky maker’s premium drink credentials.

THE BODY SHOP

An immersive event – full of wonder – in the heart of the city.