WE WELCOMED VISITORS BACK TO THE YARDS WITH AN IMMERSIVE EXHIBITION TO CELEBRATE THE HUMBLE HONEY BEE

Yards & The Bees
for The Yards

  • 12

    pieces of coverage

  • 660K

    social video views

  • 700K

    social reach

  • 17K+

    engagements with influencer content

SUPPORT CENTRAL LONDON DESTINATION THE YARDS IN WELCOMING BACK VISITORS WITH A MULTI-CHANNEL CAMPAIGN THAT HELPS TO DRIVE FOOTFALL POST-COVID.

SERVICES
PROVIDED:

Creative campaign planning

Creative direction

Artist management

Media strategy

Social media posting strategy

Publicity

Content creation

Paid media planning

Brand partnerships

Experiential

THE BRIEF:

THE RESPONSE:

Inspired by the rooftop colony of urban bees at The Yards, we commissioned a series of ‘The Yards & The Bees’ installations - a contemporary take on the classic trail - to link the destination together in a creative, engaging way and provide a positive space for connection post-Covid.

We partnered with the charity Bee Friendly Trust and worked with four artists who designed their own work on the theme of ‘urban bees’ and their relationship to the city environment.

We produced and installed the resulting artworks at The Yards for visitors to explore, creating a welcoming space for those returning to central London.

This was supported with a targeted media sell-in and digital activity, including a phased paid social plan, bespoke animated and video content and influencer partnerships.

HITACHI INSTAGRAM

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COMPASS BOX

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THE BODY SHOP

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